You ask me why its so busy and noisy on the streets of India? The answer lies on the back of every vehicle. ‘Horn OK Please’ is written on the back of all the rickshaws and trucks, encouraging drivers to honk at anything infront of them. This week is the second and final week of the ‘Marketing Bollywood’ program and we had a full agenda. It was busy week filled with meetings and a noisy one when it came to brainstorming ideas. But how do you stand out and weave your way to the front of the Bollywood scene?
After a relaxing weekend spent in town and at the local markets shopping, it was back to the Mumbai traffic. On Monday, we met up with Sanjay from AKFPL, a marketing and PR agency. He focused on international film festivals and its really exciting to hear that his next movie ‘Lunchbox’ may be nominated for an Oscar! He also explained how International Sales Agents sells rights of the films on their behalf and organises screenings. After tax, commission, marketing cap, etc.. you only get a small percentage back. Its too expensive for Bollywood films to go overseas!
There was a second guy who talked to us about how films were shot in real life situations. For example there would be a shooting scene in the middle of the markets and the people shopping around would actually think there was a real-life shooting even though it was all set up for the hidden cameras.
We went out for lunch to eat malai kofta and chicken tikka accompanied with the most dangerous garlic naan bread.Vampires would’ve hated me! Mukesh told us that we would get reimbursed but he ordered over the limit (was it on purpose? Because he knew how much to spend) and weren’t expecting to pay at all. It was an expensive lunch and the food wasn’t great at ‘Quesso ristorante’. My conclusion: street food can never go wrong if its fresh.
Next, we went to the Novotel to meet up with celebrity PR guru Avantika Sinha. She lives 16 lives. In other words, she’s the publicist for 15 celebrities and has to know exactly what they’re doing all the time. Sounds fun going to a party every second day? Think again when you have to pour champagne for the guests, make sure the photographers take perfect photos and beg your journalist friends not to publish a story about your drunk client who has taken their clothes off on stage. Wanting a PR professional role as my job, I posed all the questions I needed to and one thing was for sure: I would never get into celebrity PR. It’s too demanding. Who wants to make phone calls during their wedding day?
Angela, Marketing Bollywood Program, India
This is an excerpt from Angela’s blogMarketing Bollywood: Discovering the Spices of Indian Culture
Our favourite street food: panipuri (hollow deep fried shell-like ball filled with peas, chickpea, corn, potato, tomato or other filling. Pour chilli tea in the balls right before serving. Served with delicious sauce and yoghurt.