Go Green! Go White!
The Social Media for Business and Digital Marketing program run by Dr. Constantinos K. Coursaris and Dr. Wietske van Osch who are the head of the Telecommunication, Information studies and Media Department at Michigan State University.
With the explosion in the use of social media over the past five years, it’s hard to imagine a business/marketing topic that could be more relevant to the modern working world. The entirety of the subject revolved around the concepts of the modern working world and insights I would use in the workplace. At Michigan State from 9am – 1pm Monday through to Friday in the Communication building I developed a social media marketing campaign that included a content strategy, placement strategy, frequency strategy and understanding how it would evolve into an overarching integrated marketing communication strategy that would aim to promote brand/company awareness. In short, I learned a lot of valuable concepts that will apply to my future career.
This being tested in an exam, an individual assessment and a group assignment. A lot to fit in 3 weeks and a few late nights.
The program included a professional site visit. One particular visit was to General Motors Headquarters in Detroit. Where we gained insider knowledge of Social Media Marketing from their department managers. It also included presentations from company staff and a tour of the premises.
This program also included weekend trips to Chicago and the Canadian side of Niagara Falls which were a great way to distract ourselves from our assessments. These weekend trips being apart of the cultural aspects my program offered.
On this program I got a taste for life in the US and US campus culture. Living in an American dorm was such a highlight of my program. You see American college life in movies and to be honest my experience at MSU didn’t disappoint. Every student wears Michigan State merchandise. Students yell out “Go Green!” and they respond “Go White!”. This referring to the the college colours. Also, students at MSU refer to themselves as Spartans. This being their mascot. Nothing can compare to the team attitude of Michigan State.
This program was a priceless experience that developed skills I can take with me throughout my career. Money cannot compare to this life changing experience. As a second year Communications (Digital and Social Media) student this program as an elective was perfect for my degree! Anyone doing a Communications/ Business degree I would highly recommend this course.
I have met and made lifetime friendships with people on my study abroad. I can rave on and on about the program itself. But it was the people who made it a life enriching experience.
I look forward to going back to Michigan State University in August of 2017 where I hope to complete a full semester.
Go Green! Go White!